Getting client approval for project content

You decide when the right moment to ask is depending on your client, you could start the conversation at the contract phase? startup meetings?

The only wrong time to ask is at project completion There’s nothing worse then being stressed at the finish line, we miss opportunities to capture the project’s journey if we only ask after its complete.

Hot tips from other SHAPIANs

How you might say this to your client:

“Our primary goal is to celebrate the successful delivery of your project on our website and other marketing channels. From demolition, throughout the construction phase and all the way to the finished product, we utilise time lapse cameras, videography and photography to showcase your great project.

We work in partnership with you to find mutually beneficial outcomes and ask for your agreement to share our collective success.”

Links to examples of our content for sharing with your client:

Our licensing agreement with the Pixel Collective allows us to have complete creative control over all content created and own it outright at completion, our agreement give us the ability to gift all photo & video content to our clients at no extra cost.

It is important to note: if you use any company other than Pixel, you’ll need to negotiate any license sharing agreement with the supplier yourself. If you have any questions, speak to the B&C team.

How you might say this to your client:

“If you are happy to let us create photo and video content throughout the project, you will have final approval over everything created as well as access to all assets to use however you wish.”

We arrange the planning, shooting, editing and drafting for your final approval. If your team would like to be more involved in the process we would love to collaborate.

Check some of the great content we’ve produced on other projects.”

Links to examples of our content for sharing with your client:

Links SHAPE Website SHAPE LinkedIn SHAPE Instagram

We use project media to showcase our capability to the market across various channels: our website, socials, recruitment and events. Ultimately, it’s our responsibility to work closely with our client to find an outcome that works for them, addresses their concerns but still allows us to move forward with project media marketing.

How you might say this to your client:

“The type of content will determine where and how it’s shared. We work closely with you to discuss what content you’re happy with us producing. We do everything from social media posts, case studies, photo galleries and thought leadership pieces on our website and other online media. We also share project examples on our Careers page and to promote our events. We have some examples below for you to look through.”

Links to examples of our content for sharing with your client:

That all depends on the client. Understanding their specific concerns will help you to address them successfully.

We like to remind our client’s that we always want to work with them – it’s a collaboration. Nothing goes out without their knowledge. We love to share news at various stages of the project and can include upcoming project announcements prior to commencement, mid-construction content and post completion success stories.

How you might say this to your client:

“We might ask if we can announce our collaboration with you at the beginning of the project, or maybe you’re using a modern construction method that we can talk about during the build, or it could simply be the finished product – all shiny, sparkling and brand spanking new.

Ultimately though, given our relationship with you is paramount, we won’t post a thing till you’re ready for it to go. It’s always a collaboration and we’d love to talk about how best this will work for us both.”

Links to examples of our content for sharing with your client:

Yes. It’s critical to understand the client’s specific sensitivities, ensure we address those specifically in our response and still reach a positive outcome of project marketing approval.

We can exclude information from photography, videography and from our marketing content to alleviate our client’s concerns. The earlier we know this though, the better. We can ensure we have the right mix of photos/videos (excluding sensitive areas/logos/people) that allows us to share content later.

How you might say this to your client:

“Working with you for mutually beneficial outcomes is what we love to do. You get final say with everything we produce and publish and we’re confident we can find a solution that works for all of us.

We have great track record and examples to share with you, check out some our links here.”

Links to examples of our content for sharing with your client:

Yes.

We value our clients; we work hard to build trust and develop long-term relationships. All SHAPE client’s get final say on all project related content before it’s published.

How you might say this to your client:

“Yes. Absolutely.

You can expect us to work closely with you in determining how we use all content that relates to your project. Our relationship with you is paramount.

We ensure that nothing goes out without your input and approval. Always.”

Links to examples of our content for sharing with your client: